Written Communications: Being Heard and Understood

We’ve all encountered bad writing at some point in our lives. We’ve possibly even authored some ourselves. And it’s pretty clear when writing is bad. Because we are judged by our ability to communicate with direction, focus, and confidence—along with inspiration and empathy, no matter who you are and what your goal is—getting the right message across is absolutely essential to achieving your objectives. In these 12 rewarding lectures, Professor Allison Friederichs will share the secrets to sharpening your written, oral, and interpersonal communications skills. She will show you how impactful communication isn’t really about you: It’s about your reader. Once you understand your audience, she’ll show you how to target the message, make appropriate word choices, incorporate sound logic, and untangle complex syntax using a combination of examples and activities.

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