MasterClass: Jeff Goodby & Rich Silverstein Teach Advertising and Creativity

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, will teach a class on advertising and creativity. With over four decades of creating some of pop culture's most iconic ads — including the Budweiser lizards, the E*Trade chimpanzee, and 'got milk?' — Goodby and Silverstein will share a behind-the-scenes look at their creative process, break down some of their best work and dive deep into how to look at the world through a creative lens

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